Problem: Not everyone experiences ASMR (autonomous sensory meridian response) as a tingling sensation, some may even get irritated by specific triggers, and reactions vary from person to person, and sound to sound. Older audiences and female participants, for example, are more inclined to avoid triggers associated with whispering.

Solution: Atara offers users a customizable ASMR experience, allowing them to explore various triggers to fully immerse themselves in the sounds and visuals that provide them “brain massages” to help them relax.

Strategy: Using organic shapes and grain stylization this concept represents both the idea of static vibration through sound and the tingling sensations experienced through ASMR to allude to the calming environment Atara creates.