I'm a keen observer of the world, but what truly fuels me is seeing things from other people's perspectives. Whether it's a major roadblock or a minor annoyance, their struggles drive my empathy and passion. Design is my way of turning that empathy into action, crafting solutions that make a difference.

Next, I become curious on why their problems may exist and how I could make a solution a reality. What purpose would this brand serve? Who is it for? What are the means? What do we want the user experience to be? The list goes on…

With the right questions in hand, I dive into research, continuously refining the target audience and brand goals as I uncover their wants, needs, and desires.

After reading endless articles, several trips to the store, and a few mind maps later, I’m able to apply my understanding into well crafted concepts and head to the drawing board.

This part of my process is when things come to life. I design for people, so it is important to get outside perspectives on my projects. Gaining different opinons and views helps me expand the clarity and goals for my brands.

Once I have gained unique and diverse standpoints from others, it is time to take their feedback and finalize my projects. Using their contribution and my ongoing research I can confidently execute designs that highlights benefits and speaks towards their users, with intentionality in every detail.