Problem: Having a learning difference is not always recognized until grade school, leading children within the 7-10 range feeling discouraged. While they just need alternative supplies that cater to their unique needs in terms of both form and function to provide them a comfortable and engaging learning experience.

Solution: Bright Futures empowers students to tackle academic challenges by providing them with tools and positive affirmations. Through the use of special materials and resources, these products create an environment where every student can thrive.

Strategy: Focusing on the strengths and not the weaknesses of the user’s learning differences, this allows them to be more confident. This concept is executed through color blocking and contour line imagery to showcase that it is not a linear path to success, but with a positive outlook and the right tools their futures too can be bright.