Publication Design
Aphrobite
Interactive Aphrodisiac Handbook
Aphrobite is an interactive cookbook publication that helps people explore and learn the possibilities of using food to improve their intimacy and sensuality, with themselves and their romantic relationships.
Scope:
Art Direction
Editorial Design
User Experience
Photoshop
Copywriting
Problem: It is safe to say the honeymoon phase in romantic relationships is real. It is not uncommon for the initial excitement and passion between partners to die out. Factors such as familiarity, routine, and life stressors contribute to the fading of the romantic spark.
Solution: Psychological research on relationship dynamics highlights the significance of ongoing effort and communication to maintain intimacy and connection in long-term relationships. Aphrobite provides a guide for users to rekindle the flame of their relationships by serving as a culinary Kama Sutra.
Strategy: By using a more sophisticated and traditional style direction this publication provides a trustworthy and credible voice, which is important when discussing a topic such as sex.