Problem: While theatre culture is popular in United Kingdom, not many people know about the drama taking place off the stage. A majority of theatres in London have reported paranormal activity. Since theatre enthusiasts are incredibly superstitious, this is information that needs center stage.

Solution: This rotating exhibition showcases the ghosts within each theatre of the West End of London, in a non-scary way for theatre buffs and actors to learn about who else may be attending curtain call.

Strategy: As a way to highlight the paranormal activity with the theatres, this concept uses spotlights to showcase the ghosts as the stars of the show.