Problem: Smoking is an unhealthy habit and most users admit they want to quit. Yet, they find it difficult, not only because of its addictive substances but due to it being so fixed within their daily routines. 

Solution: Celtic Clear offers a helpful solution for quitting smoking by substituting traditional cigarettes with a product infused with seamoss as the primary ingredient. These cigarettes cater to the oral fixation associated with smoking while simultaneously aiding in clearing mucus from the lungs as you smoke.

Strategy: To create transparency between the brand and its users, the clean and clear designs serve as a direct reflection of the benefits and results of using the products.